Your product listing will only generate sales if it is visible to your potential customers. Achieving visibility relies on filling in and optimizing the front-end and backend keywords of the listing on Amazon.
You must wonder if you have already optimized your front end of the listing then why do you need to fill in and optimize Amazon backend keywords? This is why I will cover in-depth information on Amazon backend keywords such as what is this and how should you add these to achieve visibility and more sales.
What are Amazon Backend Keywords?
Amazon backend keywords also known as backend search terms refer to the hidden keywords that sellers can input in the backend section of their product listings on Amazon. Whereas the front-end keywords are visible to customers and influence search results.
Amazon backend keywords are not visible to customers and are used primarily by Amazon’s search algorithm (A10) to index and rank products. These backend keywords play a significant role in improving a product’s visibility and discoverability on Amazon’s marketplace.
If you select and optimize Amazon backend keywords correctly then you can enhance your product listing chances of appearing in relevant search results which will attract more potential customers and ultimately increase sales.
Importance of Backend Keywords on Amazon
Amazon backend keywords hold great importance for sellers in improving their product visibility and increasing sales. Below are some key reasons why backend keywords matter,
Enhanced Discoverability
Backend keywords help Amazon’s search algorithm A10 understand the relevance of a product to specific search queries. Relevant backend keywords increase the chances of your product appearing in search results.
Indexing and Ranking
Amazon’s algorithm A10 indexes product listings based on backend keywords it is similar to Meta tags or Meta descriptions for blog posts on Google. This ensures that products will be included in relevant search results.
Properly optimized backend keywords increase the likelihood of higher rankings, boosting the visibility of products and driving more organic traffic.
Hidden Optimization
Backend keywords are not visible to customers which allows sellers to include additional relevant terms that might not naturally fit in the product title or bullet points. This hidden optimization helps sellers target specific niche markets and expand the reach of their products.
Competitive Advantage
Choosing strategic backend keywords allows sellers to outperform competitors in search results. Sellers can target long-tail keywords or unique product attributes through backend optimization which can capture more specific and motivated customer segments.
Product Variation Differentiation
Backend keywords can help differentiate each variation and this is great for sellers who sell variations of a product (e.g., different colors or sizes). Including specific keywords for each variation enhances the chances of appearing in targeted search results which leads to higher conversion rates.
In summary, optimizing backend keywords is essential for maximizing product visibility to attract relevant customers. If you leverage these hidden keywords effectively then you can significantly improve the chances of success in the highly competitive marketplace.
How to Research and Select the Right Amazon Backend Keywords?
Now you are aware of the importance of backend keywords on Amazon but you are wondering what type of keywords you should fill into the backend section of your product listing. I will guide you about it as well.
There are several ways to research backend keywords such as,
- Using Helium 10 Cerebro or Magnet Tool along with Frankenstein
- Doing Competitor Analyses with 3rd Party Amazon backend keywords extractor
- Using Amazon auto campaign keywords
Amazon Backend Keyword with Helium 10
We have already covered how to use the Cerebro feature on Helium 10 for competitor keyword analysis and how to use the Magnet feature on Helium 10. I would recommend you read these posts so that you will easily understand the keyword research process.
After researching the keywords I recommend you to incorporate relevant and high search volume keywords in the front end of your product listing and add the remaining keywords at the backend via using the Frankenstein feature of Helium 10.
How to use Frankenstein in Helium 10?
Frankenstein tool helps us in processing backend search terms with its variety of features. To process the backend search terms.
- Copy all the unused words and keywords from scribbles and paste them on Frankenstein.
- Click on “Add only Spaces”
- Click on “Remove Duplicates”
- Click on “Convert to Lowercase”
- Finally, click on “Process”
- Backend search terms only allow 250 Bytes.
- Remove excess keywords such as plural that have already been used in the listing or remove any irrelevant words to reach to 250 bytes.
Amazon Backend Keywords Extractor 3rd Party
There are some tools available in the market that can extract backend keywords of your competitor so you can copy your successful competitors and achieve visibility on the same keywords.
I can suggest you these tools but I have not used them myself personally. Below are the reputed 3rd party tools.
These tools are paid, you can try these and get your competitor’s backend keywords and then add them to your listing backend search terms.
Use Auto PPC Campaign’s Keywords
Auto PPC campaigns sponsor your product listings on all relevant search terms and you just need to analyze the extracted keywords. Only use relevant keywords as your backend search term where your customers are converting to sales.
Optimizing Your Amazon Backend Keywords: Best Practices and Strategies
Now you must understand what are the best practices and strategies for adding backend keywords in product listings.
- Maintain the text length limit of search terms.
- Utilize synonyms.
- Incorporate spelling variations, excluding common misspellings.
- Include abbreviations.
- Implement all lowercase letters.
- Avoid punctuation marks: “;”, “:”, and “-“.
- Separate words with spaces.
- Minimize repetitions.
- Omit articles, prepositions, or other short words like “a,” “an,” “and,” “by,” “for,” “of,” “the,” or “with.”
- Choose either singular or plural words.
Prohibited Search Terms
Remember to avoid making the below mistakes,
- Exclude your brand or other brand names.
- Remove ASINs.
- Filter out profanity.
- Eliminate temporary statements like “new” or “on sale now”.
- Avoid subjective claims such as “best,” “cheapest,” or “amazing”.
- Remove offensive terms promoting illegal activities or glorifying hatred, violence, racial, sexual, or religious intolerance.
Amazon Backend Keywords Example
I am now providing you an example of Amazon backend keywords of a product related to hair clips.
“thick banana large cute thin big claws white medium small hairclips jaw matte long extra jumbo cable pink aesthetic giant professional short colored green pack pastel clops bulk curly neutral”
How to Add Backend Search Terms on Amazon?
You have understood everything completely from the importance, impact, good practices, and prohibition of Amazon related to search terms. Now you are ready to learn how to include search terms on Amazon. adhere to the following instructions:
- Access the Inventory tab and select Manage Inventory.
- Locate the listed product and click on Edit.
- On the new page, navigate to the Keywords tab.
- Enter your desired keywords within the Search Terms box.
